Am I REALLY old enough to have a grown-up son?
It’s official…I’m the parent of an adult! The past 18 years feel like a total blur, but I’m excited to enter this new relationship phase. You know – the one where your kids actually believe you know something? If you’ve ever raised a teen, you know exactly what I’m talking about.
As we prepare for Deon’s commencement next week, Epiphany Institute is in the process of “graduating” as well. We’ve moved into a collaborative office space in Downtown Chandler, Arizona called Gangplank - an awesome community of entrepreneurs ranging from tech startups to a media production company. And we’re bringing on a new operations director who you’ll learn more about in a future newsletter.
We’re growing up, and you’ll reap the benefits. In June, we’re launching our free monthly teleclass series. Got a topic you’d like us to discuss? Send me a message and we’ll do our best to get to it.
Registration Deadline Tonight!
If you’re a woman in Phoenix, I hope to see you this weekend at Woman-to-Woman Brunch & Beyond where I’ll be talking about Discovering Your Purpose. There’s an awesome lineup of speakers, but you only have until midnight Thursday to get your ticket. REGISTER NOW
Now that my son is all grown up, we’ll be taking this show on the road more frequently. If you’d like to talk about a keynote or workshop for your group – no matter where you are in the world – let’s chat.
Have a wonderful week…ON PURPOSE!
Who Wins When You Win?
A Compelling Reason to Step up Your Game NOW
In the U.S., it’s common for local government to offer up incentives like tax breaks and free land to lure industry to their communities. I saw it first-hand when I worked for the largest chemical company in the world and just recently, the state of Alabama even offered European plane manufacturer Airbus and its suppliers protection from legal liability. Some may resent these efforts, but the municipalities realize the potential for longer-term benefits from tax revenue, jobs, charitable giving and dollars recycled into local businesses. By and large, when the corporation wins, the community wins.
Take a look at the aspirations you’ve set in your career or business and ask yourself, “Who wins when I win?”
It’s easier to settle for mediocrity when it’s all about you. But how much more good can you do when you play a bigger game?
I’ll be the first to admit my guilt in this area. I’ve been blessed to build a respectable following, appeared on affiliates for every major network and have even been quoted in national publications like Ebony and Cosmo. When I make an effort to attain that level of visibility, it happens. But rarely was I making the effort.
Over the past few months, God has been showing me how growing my platform will allow me to open doors for people I know writing books, inventing new products and growing businesses. The bigger the platform, the more helpful I can be. Having thousands of followers on social media, television and magazine coverage isn’t about me – it’s about what it will allow me to do.
Just as the parable of the talents from The Bible teaches, you and I have a responsibility to be good stewards over the resources we’ve been entrusted with. That includes our time, energy, talent, knowledge and influence. Using them in a limited capacity may allow you to have most of what you want, but what about those whose success is connected to yours? Why send tiny ripples when you could be creating tidal waves of abundance for others to enjoy with you?
Visualize yourself being as successful as you can imagine. Now write down all the people/institutions who would benefit from you operating at that level of success. Be specific about how they will win when you win. It’s not just about money, either. What additional knowledge will you have that you can share with others? What relationships or influence can you leverage on their behalf?
I’m accepting my responsibility to put maximum effort into growing my platform so I can help more people win.
What will you do?
I want to hear from you! Go to www.CoachIsha.com and click the “Ask Isha” tab to let me know.
What’s Going On With Your Cup?
Can I be completely honest with you?
The end of 2012 was one of the roughest periods in my life. Between the business and family challenges, I was completely out of steam. But when you’re an entrepreneur, you can’t fly under the radar and collect a paycheck without anyone noticing. You have to bring your “A” game.
Ironically, it was during the period when I felt my cup was the emptiest that I seemed to be making the biggest impact in the lives of others. The businesses of my clients were growing. Dreams were being realized. People were breaking through the fear and uncertainty that had held them captive for years. Nearly every day I received an email or Facebook message from someone (including people I had never met) telling me something I said or did changed their lives.
Even if I wanted to quit, I couldn’t. Why you ask? Because it’s not about me.
If I asked you why you haven’t made progress toward that dream you have tucked away in your heart, there’s a good chance most of your reasons will begin with “I”.
I don’t have enough time. I’m not smart enough. Why would someone want to listen to me? What if I fail?
I, I, I, me, me, me. But just like it’s not about me, it’s not about you, either (sorry if that sounds harsh, but it’s true).
We’re nothing more than vessels used to accomplish a purpose. A thirsty person could drink from Waterford Crystal or a plastic cup from the dollar store. Either way, the vessel only has value if it serves its purpose. Ask yourself, “Am I serving my purpose?”
This year, I really want to encourage you to think beyond the perceived challenges and focus on the people who need to drink from your cup. Once you decide that you want to move forward, the resources you need will appear.
So what’s your first step? It’s probably not as risky or life-altering as you think. It may be as simple as making a phone call or sending an email. Chances are, your dream won’t be realized next month, so stop trying to figure out all of the details right now…just take the first step!
No matter how bumpy the road, don’t you want to be on the path that leads to awesome? Don’t allow your legacy to simply be the years of service engraved on a gold watch. Go for the ripple effect. If my gift inspires you to activate yours, think about the folks who will reap the benefits of your awesomeness. And who will benefit from their awesomeness? As hokey as it may sound, we really can change the world.
No more settling for mediocrity. You were made to be awesome.
Check out this must-see video (you’re gonna love it)and reply to this email to tell me what your Space Jam will be…
Need help unleashing your awesomeness? That’s where my awesomeness comes in. Maybe your first step is to email me.
Have a wonderful week…ON PURPOSE!
Forget Cool Points - Are You Losing Brand Points?
Have you ever done something bumbling like walked out of the bathroom with your fly down or dress tucked in your pantyhose? If so, you lost major cool points, according to any teenager you might survey.
But are you doing things at work that are causing you to lose major brand points?
Your personal brand is built over time through every interaction that people have with you. From major deadlines to your cell phone ringtone, everything you do is either earning or losing brand points.
Why should you care?
Just like you make brand decisions everyday ― from the toothpaste you use to where you buy your gas ― people are making decisions about you based on your personal brand. And those decisions affect everything from the amount of money you’ll earn over the course of your career (and into retirement) to the professional and social circles you’re exposed to.
How can you make sure that you aren’t unwittingly giving away brand points? Consider these three quick tips:
- Don’t assume your manager is a mind reader.
Want them to know your project came in on time and under budget? Tell them! Interested in being considered for new opportunities? Make it known. Equip him or her to advocate on your behalf by regularly keeping them up-to-date on your successes as well as your challenges.
- Let your colleagues into your world.
This doesn’t mean you have to share your deep-dark secrets in the break room or invite your boss over for Sunday dinner, but a little Monday morning small talk won’t kill you. This can feel painful if you’re incredibly private or introverted, but recognize that most of us want to work with people we know, like and trust. If you want to be seen as a valuable contributor and not just a cog in the wheel, consider letting your guard down just a little bit.
- Always have a good answer to the question, “What are you working on?”
In fact, ask yourself right now, “What is the most impactful thing I’m doing for my organization?” When someone asks you what you’re working on, they don’t necessarily mean right that moment. Respond in a manner that lets them know how you’re adding value, not just the mundane task of the moment.
Whether you’re an engineer, entrepreneur, educator or anything in between, building and maintaining a powerful personal brand is important because it helps people truly understand who you are and differentiates you from other people who do what you do. Your brand is your currency. Invest in it and protect it.
Want some help building your personal brand? I’m selecting five people to receive a 100% credit towards a personal brand assessment session. If you’re interested, click here and tell us why.
Listen to my interview on SKILLS Radio with Brian Olds: Zero to Hero: How to Supercharge Your Brand
TELESEMINAR- NOW is the Time: 5 Reasons to Follow Your Dreams in 2013
Ladies, have you been thinking about starting a business, writing a book, launching a ministry or shifting careers for some time, but haven’t moved on it?
Life and Business Coach Isha Cogborn, author of the new book, 5 Rules to Win in the Business of Being You wants to give you five compelling reasons why NOW is the time to take action and what you can do today ― no matter how little time, money or support you have. Mark your calendar for this power-packed inspirational session with Coach Isha and make 2013 a year that dreams are made of.
This teleseminar will be held Tuesday, January 22 at 6 pm PST/9 pm EST.
Dial-in details will be emailed to attendees. Register Now
About Isha Cogborn
Isha Cogborn believes that work doesn’t HAVE to be a four-letter word. She’s the founder and CEO of Epiphany Institute, a professional development company that teaches people how make a living doing what they love.
Isha’s firm specializes in helping people transition from employment to entrepreneurship with the talents and expertise they already possess. Her new book, 5 Rules to Win in the Business of Being You, is inspiring executives, entrepreneurs, students and people just like you to move beyond fear, uncertainty and confusion to walk confidently in their callings.
From poverty to personal illness, Isha has overcome her share of obstacles. She beat the limited expectations for a teenage mother on welfare to chart a high-flying career in communications and brand management with a Fortune 40 global corporation. From trade shows in Brazil to live broadcasts at the UN, Isha excelled professionally, but suffered from severe work-related stress. When she was downsized at the height of the recession in 2009, Isha ordered new business cards the very next day and launched into entrepreneurship.
Isha’s expertise has been featured in media outlets across the globe, including Cosmopolitan.com and ABC TV.
*Must Register Online for Dial-In Details: http://bit.ly/Jan-webinar